At BMW of Traverse City, we believe that our community helps make us who we are. That's why we take pride in giving back to our community in various ways throughout each year. We don't do it because we have to; we do it because we believe in the strength of community and we love doing it!  

Cherry Roubaix Granfondo Bicycle Race

BMW of Traverse City has presented the Cherry Roubaix Granfondo Bicycle Race. BMW of Traverse City and Fox Motors were the Title Sponsors of this event.  The race starts in downtown Traverse City in front of the Traverse City State Theater with over 300 riders participating. It's a 80 mile course, a 55 mile course, and a 25 mile course featuring the best and most challenging  roads of Leelanau County. 

Drive for a Cause / Drive for Team USA

Every summer we host the BMW Drive for Team USA test drive event. This nation wide event has helped raise millions of dollars to help send Team USA to the Olympic and Paralympic Games and has also raised money to support local charities.


Fox for Tots / Toys for Tots

Fox Grand Traverse and BMW of Traverse City has become a key supporter of the Toys for Tots fundraiser.  Fox Grand Traverse was the largest collection site was last year, where 60% of the toys were collected this season. An estimated 14,000-15,000 toys were donated to Fox Motor's drop off locations. Toys collected go to families in need.

Causal for a Cause

Every Friday our employees are encouraged to wear jeans to work with a donation to a local charity or cause. We have been able to raise and donate thousands of dollars to causes such as March of Dimes, The Great Lakes Children's Museum, Honor Flight Program, Interlochen Public Library, The Traverse Bay Children's Advocacy and more.


  • Monday 8:30AM-7:00PM
  • Tuesday 8:30AM-6:00PM
  • Wednesday 8:30AM-6:00PM
  • Thursday 8:30AM-7:00PM
  • Friday 8:30AM-6:00PM
  • Saturday 9:00AM-3:00PM
  • Sunday Closed


BMW of Traverse City

2801 N. U.S. 31 South
Directions Traverse City, MI 49684

  • Sales: (231) 944-7191
  • Service: (231) 922-2002
  • Parts: (231) 922-2002