The health and safety of our staff, customers, and community is our top priority. Read an important message from BMW of Traverse City.

Community Involvement

At BMW of Traverse City, we believe that our community helps make us who we are. That's why we take pride in giving back to our community in various ways throughout each year. We don't do it because we have to; we do it because we believe in the strength of community and we love doing it!
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Fox Motors is proud to be the presenting sponsor of the 2019 TC Patriot Game. The game is on Friday, September 20th, 2019 at 6:30pm and all proceeds generated from the event will go towards Veterans in Crisis. The annual clash between the Traverse City Central and West High Schools is more than just an exciting football game. It's an event to honor those who answered the call to serve our country - our military members and their service, along with police and firefighters who put their lives on the line to keep our communities safe.  This past year, Fox Motors sponsored the Katie Heinz Basketball Tournament. Students take on teachers to benefit Northern Michigan Kids who are fighting against cancer. In 2018, $17,557 was donated to the Cowell Family Cancer Center.  
Fox Motors was a proud collection site for the Father Fred Foundation's Frostbite Food Drive. Additionally, individuals who donated received a ski pass for The Homestead Resort.  Fox Motors joined Big Brothers Big Sisters of Northwestern Michigan for the Bowl for Kids' Sake event at Incredible Mo's. The event helped Grand Traverse area children find extraordinary adult mentors.
Once again, Fox Motors held the Fox for Tots program. This program collects new, unwrapped toys for needy children in the community.  Fox Motors proudly supports multiple Veterans Groups. Veterans In Crisis connects Veterans, Service members, family, and friends with VA responders. #BeThere  

In addition, BMW of Traverse City proudly sponsors the following Veterans Groups:


  • 22 2 None
  • DK5K
  • TC Patriot Games
  • Reigning Liberty
  • Peace Ranch

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