BMW of Traverse City


Buying A New or Used Car Should be Fun. Seriously.

The Fox Motors Philosophy
As a part of the Fox Motors family, we strive to make every experience at one of our dealerships a truly remarkable one. When we opened our doors in 2000, we chose to reinvent the car dealership industry instead of simply joining the ranks. We did this by nurturing an environment in which customers and their needs always come first, and by proving that true customer service is alive and well every day of the week.

We've found that going the extra mile to help our customers out allows them to go an extra thousand miles in comfort and with peace of mind. So, we focus on building long-term relationships with our customers and communities through providing only the best across every spectrum of our business.


Our goal is to ultimately have the best facilities, the best people, the best selection and the best service to ensure that your experience with us is always remarkable. With 41 brands represented by over 1,825 employees in over 36 locations across 2 states - you're covered no matter where you turn.

We understand that you have lots of choices when it comes to who you're going to trust your transportation needs to. That's why the Fox Grand Traverse family of dealerships aims to be your first choice by offering only the best.

What Only The Best Means
When we say that we offer only the best, we mean it. From our people to our facilities, we give it our all and your satisfaction is our only goal. This means that not only do you enjoy the most advanced state-of-the-art facilities and knowledgeable help the instant you step through our doors; you also enjoy the comfort of knowing you're among friends. We want you to feel like you're family, no matter what.

Our Sales Center
Each of our Sales Consultants is uniquely equipped to help you find the perfect vehicle for your current lifestyle needs, no matter where that vehicle happens to be.  We do know that sometimes we may not have exactly what you need. That's why we are able to access the entire inventory of the Fox Motors Group dealership network. So, don't hesitate to tell us exactly what you want!

Our Finance Center
Financing is a confusing business and contracts are scary. That's why our finance professionals are available to answer your questions. Plus, we carry several finance protection products to help protect your investment after the purchase.

Our Service Center
Our factory-trained technicians are here to keep your car running at top speed because we know you can't be without your vehicle! 

Our Parts & Accessories Center
Because sometimes you just can't enjoy your car without all-weather floor mats or a truck bed liner. Our Parts & Accessories department carries factory approved and OEM parts.

Our Collision Center
Dealing with an accident is exhausting. That's why our fully-equipped Collision Center specializes in quality repairs for ALL brands, not just the ones we sell. Plus, we work directly with most major insurance companies and several smaller ones.

No matter what you need to make your driving experience more enjoyable, BMW of Traverse City is your go-to source!


  • Monday 8:30AM-7:00PM
  • Tuesday 8:30AM-6:00PM
  • Wednesday 8:30AM-6:00PM
  • Thursday 8:30AM-7:00PM
  • Friday 8:30AM-6:00PM
  • Saturday 9:00AM-3:00PM
  • Sunday Closed


BMW of Traverse City

2801 N. U.S. 31 South
Directions Traverse City, MI 49684

  • Sales: (231) 944-7191
  • Service: (231) 922-2002
  • Parts: (231) 922-2002