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  1. BMW of Traverse City

    2801 N. U.S. 31 South
    Traverse City, MI 49684

    • Sales: (231) 944-7191
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BMW of Traverse City

2801 N. U.S. 31 South
Directions Traverse City, MI 49684

  • Sales: (231) 944-7191
  • Service: (231) 922-2002
  • Parts: (231) 922-2002


  • Monday 8:30 AM - 7:00 PM
  • Tuesday 8:30 AM - 6:00 PM
  • Wednesday 8:30 AM - 6:00 PM
  • Thursday 8:30 AM - 7:00 PM
  • Friday 8:30 AM - 6:00 PM
  • Saturday 9:00 AM - 3:00 PM
  • Sunday Closed

Welcome to BMW of Traverse City

BMW Of Traverse City Is Your Premier BMW Dealership In Traverse City, MI

We take great pride in serving drivers around the Traverse City, MI area here at BMW of Traverse City. We want to cater to all of our customers' needs in every capacity. Whatever your automotive needs may be, you can trust that we'll deliver what you're looking for. Our dealership offers new BMW models, used vehicles, expert financing, an onsite service center, finance center and a parts center. We make it our mission is to deliver a positive and successful dealership experience to our customers in and around the Harbor Springs and Suttons Bay areas at all costs.

Our goal is to ultimately have the best facilities, the best people, the best selection and the best service to ensure that your experience with us is always remarkable. With 48 brands represented by over 1,625 employees in over 50 locations across 2 states - you're covered no matter where you turn.

We understand that you have lots of choices when it comes to who you're going to trust your transportation needs to. That's why the Fox Grand Traverse family of dealerships aims to be your first choice by offering only the best.

New BMW Vehicles For Sale & Lease

The newest, most popular BMW models are always waiting for you on our showroom floor. Whether you're looking for a new BMW sedan, a crossover, an SUV or a commercial model, you'll discover capable and luxurious options with transparent pricing when you come to us. We're confident your dream BMW model is at our dealership, full of the latest features in technology, entertainment and safety.

Pre-Owned & Certified Pre-Owned Cars

Alternatively, you can purchase a high-quality pre-owned or certified pre-owned BMW from us. Along with used BMW models, we also offer many other makes and models. Our pre-owned inventory is hand-picked by our expert staff, so you can rest easy that you'll always receive a vehicle of the highest quality. Our used models are affordable, well-kept and still have many years left in them. We know our team can help you find your ideal model based on budget and preference.

We want to prove our dedication to your total satisfaction today. Stop by and check out our new and used model lineup, speak to our finance team, or schedule a service appointment with our stellar technicians; come see what our dealership has to offer. We look forward to seeing you in Traverse City in the very near future.