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Join our Journey with BMW of Traverse City!

At BMW of Traverse City, our vision is working together moving people throughout life because we believe going the extra mile helps our customers go the extra thousands. Therefore, we do everything to meet the transportation needs and dreams of our community by hiring, developing and retaining passionate and knowledgeable people who create a lifetime of remarkable experiences. We are proud to serve the Harbor Springs and Suttons Bay area.

Our goal is to have the best facilities, the best people, the best selection of new and pre-owned inventory, and the best service - all to ensure that our customers have the best experience. Begin your shopping process by browsing our online inventory.

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High Quality Service You Can Trust

Visit BMW of Traverse City location today to have your vehicle serviced by our professionals.

When it comes to servicing your vehicle, BMW of Traverse City makes sure to give our customers quick and easy service.

When you need an appointment, it can easily be done through our service scheduler

We offer the following at most of our dealerships:
  • Snacks and Beverages
  • Wi-Fi Lounge
  • Extended Service Hours Mondays & Thursdays
  • Early Bird/Night Owl Drop Box
  • Saturday Service Hours
  • OEM Parts
 to make your service experience quick and easy!

Free Pickup & Delivery at BMW of Traverse City


BMW of Traverse City is proud to offer Free Pickup and Delivery!
No matter what you buy, whether it's a new BMW or a pre-owned model, we'll happily pick up and deliver your vehicle free of charge with our Encore Delivery Program. 

Get in Touch

  • Contact Our Sales Department: (231) 944-7191
  • Monday8:30 AM - 7:00 PM
  • Tuesday8:30 AM - 6:00 PM
  • Wednesday8:30 AM - 6:00 PM
  • Thursday8:30 AM - 7:00 PM
  • Friday8:30 AM - 6:00 PM
  • Saturday9:00 AM - 3:00 PM
  • SundayClosed
  1. BMW of Traverse City

    2801 N. U.S. 31 South
    Traverse City, MI 49684

    • Sales: (231) 944-7191
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