THE BMW MILITARY PROGRAM
In Partnership with ID.me

BMW STANDS WITH YOU.

BMW STANDS BEHIND OUR MILITARY

To show our appreciation for everything that military service members do for our country, BMW offers special incentives on the lease or purchase of new vehicles. Qualifying for these incentives has never been easier, as BMW teamed up with ID.me for instant Military ID verification. Now, we offer incentives toward a lease or new vehicle purchase for Active Duty, Retirees, Veterans, and Military Family Members.

To take advantage of your offer, confirm your status through ID.me by clicking on the button below.


Contact

BMW of Traverse City

2801 N. U.S. 31 South
Directions Traverse City, MI 49684

  • Sales: (231) 944-7191
  • Service: (231) 922-2002
  • Parts: (231) 922-2002

Hours

  • Monday 8:30 AM - 6:00 PM
  • Tuesday 8:30 AM - 6:00 PM
  • Wednesday 8:30 AM - 6:00 PM
  • Thursday 8:30 AM - 6:00 PM
  • Friday 8:30 AM - 6:00 PM
  • Saturday 10:00 AM - 3:00 PM
  • Sunday Closed
Eligible customers receive up to $2000 off MSRP on a new BMW when purchased with cash or financed through an institution other than BMW Financial Services. Eligible customers receive $500 off MSRP on a new BMW when financed by BMW Financial Services or receive $500 lease credit on a new BMW when leased from BMW Financial Services. The offer is valid for new MY22, MY23 or MY24 BMW models and excludes all BMW i7 variants. Eligible customers include Active Duty, Veterans, Retirees, Reservists and their family members. Qualification for the incentive requires the verification of the military member through ID.me to generate an offer code. Customer must take delivery by July 4, 2023. Incentive offer is subject to change without prior notice. One incentive per customer, per offer code, per calendar year for these select new BMW models without a prior retail sale. Eligible military member must be the purchaser. See your authorized BMW Center for complete program details.