Buying a new or used car should be fun. Seriously.


Which is why BMW of Traverse City makes the experience a remarkable one.

  

When we first opened our doors in 2000, we didn't just join the car dealership industry. We reinvented it. And we did so in an environment where customers and their needs come first. Where we prove daily that customer service is alive and well. And where our employees are proud to say they work.

 

We created a dealer network that ensures you'll find the ideal vehicle for your needs. And we make sure you're happy with your first experience with us, because we don't want it to be your last experience with us.

 

At Fox Motors, we've found going the extra mile helps our customers go the extra thousands. So we do everything we can to build long-term relationships. We give back to the communities we're a part of, and we treat others the way we'd like to be treated - because the golden rule in life can also rule in business.

 

Our goal is to ultimately have the best facilities, the best people, the best selection and the best service to ensure that your experience with us is always remarkable. With 47 brands represented by over 1,600 employees in over 34 locations across 2 states - you're covered no matter where you turn.

 

Vision

Working together moving people throughout life.

 

Mission

Meeting the transportation needs and dreams of our community by hiring, developing and retaining passionate and knowledgeable people who create a lifetime of remarkable experiences.

 

Values

Honesty - We value integrity and have built our reputation by always demonstrating that we are genuine,
real, credible and transparent.

Respect - We show consideration, appreciation and respect for the individual in all of our interactions.

Excellence - We strive to provide more than what is expected by our customers, fellow team members and our community.  We take pride in doing the job right and exceeding expectations.

Teamwork - We work together as a team to ensure our customers have a remarkable experience.


Enthusiasm - We have the energy and passion to provide our customers with the best service and strive to make their experience with us a remarkable one. Enthusiasm is contagious.
FUN - We enjoy what we do and the team members we do it with.





About BMW of Traverse City, Proudly Offering the Entire Lineup of New BMW Models

Whether you're from Traverse City, Petoskey, Charlevoix, Harbor Springs, Suttons Bay or anywhere in Leelanau County, you can rest assured that when you shop for a new or used BMW, you're shopping for quality and reliability, no matter which model appeals to you.

Qualifying for a loan or lease couldn't be easier with our on-site financial enthusiasts at your back. We know all of the ins and outs of finding quality financing solutions, and that means you can spend less time going over paperwork and more time enjoying your new car.

Once you're behind the wheel as an owner, BMW of Traverse City continues to support your driving needs through our onsite service center. Our team is well-versed in everything automotive and utilizes the latest BMW parts, so you can count on solid routine maintenance and timely repairs when they're needed.

When you can come to BMW of Traverse City, you can have your BMW wishes granted. And let's face it: you deserve nothing less. Located on 2801 N. U.S. 31 South in Traverse City, Michigan, we know our job isn't finished until you're completely satisfied.

Contact

BMW of Traverse City

2801 N. U.S. 31 South
Directions Traverse City, MI 49684

  • Sales: (231) 944-7191
  • Service: (231) 922-2002
  • Parts: (231) 922-2002

Hours

  • Monday Closed
  • Tuesday 8:30 AM - 6:00 PM
  • Wednesday 8:30 AM - 6:00 PM
  • Thursday 8:30 AM - 6:00 PM
  • Friday 8:30 AM - 6:00 PM
  • Saturday Closed
  • Sunday Closed