Begin Your Journey at The BMW Welt

Program Overview | The BMW Welt | Your Driving Tour | Final Delivery

The BMW European Delivery Program affords you and your family the opportunity to not only receive your dream car, but also gain insight into how it became your dream car at the BMW Welt. The BMW Welt in Munich, Germany is your destination for experiencing the BMW brand first hand. Immerse yourself and your family in the culture, innovation and sheer driving pleasure behind the BMW brand.

Begin your day at the exclusive Premium Lounge and customize your itinerary to include any and all experiences that suit your fancy. During your visit to the Welt, you will receive a guided tour of the BMW plant and BMW museum. Each tour is designed to offer a fascinating experience for all of your senses, and has something for everyone. Whether you prefer sailing, motorsports or motorbikes, there is something at the Welt for you. Even children will have an amazing experience at the Welt. There are several interactive technological exhibits design to inspire and stimulate young minds.

When you've reached your informational capacity, the professionals at the BMW Welt will walk you through the basic technology in your new BMW and answer any questions before handing you the keys. Be prepared to be overwhelmed with the sheer sense of joy and driving pleasure that a BMW instills.

Once your receive your keys, you can head out onto the European roadways to experience your BMW the way it was meant to be experienced. Plan your own personalized European experience or choose from a variety of packages.

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BMW of Traverse City

2801 N. U.S. 31 South
Directions Traverse City, MI 49684

  • Sales: (231) 944-7191
  • Service: (231) 922-2002
  • Parts: (231) 922-2002


  • Monday 8:30 AM - 7:00 PM
  • Tuesday 8:30 AM - 6:00 PM
  • Wednesday 8:30 AM - 6:00 PM
  • Thursday 8:30 AM - 7:00 PM
  • Friday 8:30 AM - 6:00 PM
  • Saturday 9:00 AM - 3:00 PM
  • Sunday Closed